Started by Rick Baker and David Keating in 2003 and joined by Drew Baker shortly after, Pop Magazine is the largest surf, skate and snow culture focused mixed-media company in Australia. With a quarterly print magazine backed by a constantly updated website, Pop Magazine has changed the landscape for alternative sports focused mixed-media companies in Australia.
The print edition of Pop Magazine is a quarterly distributed free press magazine selectively distributed to over 200 surf, skate, snow and youth centric stores. To read about Pop’s online presence, see here.
With Rick & Drew comprising two-thirds of the Pop workforce, their responsibilities were widespread. However, Rick generally fills the role of Creative Director and Editor in Chief and Drew serves as the Assistant Editor and head of Online Development.
The complete back catalog is available online at www.popmag.com.au/magazine.